Campaigns & Research
This is a collection of projects/assignments I have completed that all relate to working with research or campaign creation. Some of these are solo projects, and some I have collaborated on within teams. Explore each project below by viewing the assignment reports and the accompanying presentation slides.
The Frederick Douglass Institute
The Frederick Douglass Institute Collaborative is an organization at Slippery Rock University that is working to make campus a more inclusive and welcoming environment for all. I had the pleasure of working with a great group and creating a campaign for this incredible organization.
BAND-AID
Brand Audit
This brand audit dives into research that explains how BAND-AID brand remains so successful in the market.
Kiester Kafe
Kiester Kafe is a fictional coffee truck/ cafe-on-wheels that travels around the Slippery Rock campus and community. I had a blast working in a group to create this brand, and making an entire social media campaign with content that brought the company to life.
National Crime Prevention Council
I completed this campaign proposal within a group. Our goal with creating this campaign was to take an older/more dated public service announcement, and update it with tactics and messaging that will better reach today's youth.
AEO
Research Proposal
This research proposal for the brand American Eagle focuses on using research methods and tools to analyze the success of a potential new campaign for the brand. I learned so much through this assignment and had great team members to work with.
Aerie Brand
Case Study
This was a solo assignment that I completed on the brand Aerie. This is one on my favorite brands and I enjoyed learning more about it through my research during this case study.